Lesson 1.3 Activity

Search Tips:

  • In the previous video, you learned how Google searches the web to find the results of your query.
  • Google looks for the word you typed in, but sometimes also looks for synonyms or related terms. Any words appearing in boldface type in your search results are terms Google associates with your search terms. For example, if you search for [kittens] you might see the word cats in boldface in your results.
  • Ads appear in response to some queries and are always labeled ads.
  • Aside from ads, website owners cannot pay to influence the placement of their website in the search results.


The next several questions explore what elements impact the order in which Google returns your results. Mark whether each statement is true or false, according to Matt Cutts:

  1. 1 point
    Pages that have the words you type in, or synonyms for those words, are listed higher.
  2. 1 point
    Pages with font size the same as you type into Google get listed first.
  3. 1 point
    Pages where the words you typed in appear in the title or web address get listed higher.
  4. 1 point
    Webmasters can get higher ranking in the results by paying Google money.
  5. 1 point
    If the words you type in appear near each other on a page, it may get listed higher in your results.
  6. 1 point
    Pages which are linked to by lots of other pages--especially other high quality pages--are listed higher.
1 point



In the image below, identify the area(s) that are ads.

Where are the ads?